It’s a given fact that today customers want everything cheaper. Unfortunately, this doesn’t work, especially when it comes to product packaging. Inadequate gift boxes printing can hurt your business more than anything else because when your customers don’t get their order in the optimal condition, they are will not buy from you again.
Sadly, many companies are guilty of choosing cheaper and easier gift boxes printing options. They fail to understand that it can make or break their business. In this post, we’ll point out the real cost of choosing an inadequate packaging solution.
- Suboptimal Product
The most obvious and detrimental impact of improper packing is product damage. If your primary or secondary packaging isn’t sturdy enough to withstand the external pressures during handling, storage, and transit, then it is highly likely your product won’t reach the end-user in optimum condition. It can severely hurt your bottom line, as you may have to absorb the returns and damages costs. Plus, you have to give a discount to sell the product.
- Drop-in Sales
Poor packaging also prevents your customers to buy from you again. According to a survey, 58 percent of the buyers acknowledged that packaging damage would prevent them from purchasing a product. This reflects how cheap packaging options can put your business in jeopardy by hammering sales.
- Poor Brand Reputation
Besides absorbing the cost of damages and returns, poor custom made gift boxes also hurt your brand reputation. In fact, it’ll prove a costly mistake for luxury products, where customers have relatively high expectations from the packaging owing to the premium price paid. So, you must avoid flimsy or ill-conceived packaging solutions because they deter customers from making a repeat purchase or speak well of your brand.
- Not Meeting Expectations
Product manufacturers should be aware of customer expectations, especially when it comes to packaging quality, design, and branding. In a highly saturated market, it’s the branding and packaging of the product that determines whether customers pick it or not. The Legacy Printing provides a comprehensive range of custom printed gift boxes solutions that have enabled several companies to make a mark for themselves by minimizing product damages with adequate packaging.
Factors to Consider for Creating the Right Packaging
While it’s inevitable to ignore sustainability and strength, you should spend some time studying various types of packaging materials to find out which of them best suits your product. Remember, engaging a professional packaging firm can speed-up the processing of your packaging order. A packaging company can show you their previous work to spark your imagination and suggest you materials that align with your product. Apart from that here are some key things to keep in mind:
- Whether you are creating a gift box or a container, make sure to pick the best materials to get optimum results.
- Personalizing your packaging is an excellent way to lure the target audience. Also, you can slide in a personal message or note in the form of labels. Packaging also provides you the opportunity to insert discount offers and coupons inside the pack.
- Join hands with a reliable packaging firm that has a longstanding history. A professional company will not only keep you in the loop but also ensure your packaging is delivered in optimal condition.
- Choose an appropriate packaging size. Too large or too small would increase the chances of product damage. An ideal container will keep your product intact and improve its shelf life.
On the whole, you should take all the measures to evade any miss dealings because proper care and attention to detail is the only way to avoid the mishap.